Hi, I’m Eliza. I have a background in executive support, so organisation, attention to detail and thinking a few steps ahead come pretty naturally to me.

I’m most interested in what happens after someone discovers a business. How do you stay connected with them, turn that interest into action and give them a reason to come back?

That’s what drew me to email marketing and customer journeys. I love that email can drive bookings and sales while also nurturing relationships, building a sense of community and keeping a business front of mind.

I love the mix of creative thinking and the systems behind it too, from designing a campaign to figuring out the follow-up, segmentation or automation that makes the journey work.

If there’s a way to make something work a little smarter, I’ll probably find it.